Companies frequently fall in love with the data-rich results and think that the results are projectable. This supposition is wrong. Projectabilty is not possible, as the analysis is slanted and deals with a small size. Another general misapprehension is the belief that qualitative research will always give perfect deductions. Actually, the results will not give companies with perfect deductions, but only with adequate information to set up a firm basis for decision-making. Hence, if one wants strength in numbers, we can select quantitative research; when size is not the main factor, qualitative research is one's best choice. (Fitzgerald, 2000)
The choice of whether to select a quantitative or a qualitative design is a theoretical one. It must be kept in mind that these are two different viewpoints, which are not essentially polar opposites, though they seem to be opposites. Actually, basics of both methods can be used together in mixed-methods studies to get more information than could be got by using either one alone. Some features of Quantitative Research are: Objective, Literature appraisal need to be done early in study, Tests theory, and concentration is brief and thin, Measurable, Report statistical analysis. (Quantitative Research vs Qualitative Research)
Basic constituent of analysis is 'numbers, descriptive, co relational, quasi-experimental, experimental, Sample size: 30 to 500 and Counts the beans'. Some features of Qualitative Research are: Subjective, Literature appraisal may be done as study develops or later, Develops upon theory, concentration is multifaceted and wide, Interpretive, Report rich narrative,...
Quantitative vs. Qualitative Research A comparative analysis of quantitative and qualitative research designs In the conduct of sociological research, the qualitative and quantitative research designs remain the predominant structures in which scientific studies on social phenomena are discovered, analyzed, and interpreted. However, the emergence of quantitative research design prior to the development of the qualitative design created a dichotomy in the field of social science research, wherein preferences for each research design
Qualitative Case Study AssignmentIntroductionThe qualitative case study serves as a research methodology that enables the exploration of a specific phenomenon within a particular context, utilizing various data sources. This approach examines the phenomenon from multiple perspectives, unveiling its diverse facets (Baxter & Jack, 2008). By investigating real-time occurrences within their natural contexts, case studies acknowledge the influence of the surrounding circumstances (Kaarbo & Beasley, 1999).A case study is a commonly
Thematic Error Qualitative Research According to Agostinho (2005), educational research which focuses on the efficacy of e-learning classes has lagged behind the implementation of this teaching approach and therefore a great need exists in this area. Although the integral use of computers and software in e-learning courses renders them ideally suited for quantitative research approaches, Agostinho argues that qualitative or naturalistic forms of investigation can play an important role in e-learning research
Criteria for Evaluating Qualitative Research Qualitative research is different from quantitative in that the data analyzed and the methods by which the data are analyzed are unique. Qualitative research tends to be exploratory—the data obtained is used to describe the phenomenon under scrutiny, usually in thematic terms, while quantitative research tends to test a hypothesis—the data obtained can usually be statistically analyzed and understood in numeric terms. When it comes to
Validity, in essence, has got to do with the extent to which a given research study measures the accuracy of a specific concept – effectively meaning that a study can be said to have passed the validity test if it accurately mirrors that which the researchers set about to investigate. In quantitative research, as Polit and Beck (2012) point out, “researchers strive to design studies that are strong with respect
recruiting study participants as well as collecting and analyzing data are important markers of research credibility and integrity. In quantitative research, the major components of methodology include research design, population and sampling, ethics, data collection, and procedures. The appropriate research design, sample size, and data collection instrument must be selected (Coughlan, Cronin & Ryan, 2007). Hayes, Douglas & Bonner's (2015) study took the form of cross-sectional design. Though this
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now